"“Our frontline people are now using Kia ora as a greeting, and Ngā mihi as a thank you, and our customer surveys are now also translated to Te reo Māori. We’re proud to be a big business backing the use of te reo Māori. We have also just launched an internal te reo application ‘Tuia te ao’ for our Spark people to incorporate more Māori protocol and language into their work lives.”"

Spark Head of Diversity and Inclusion Rhonda Koroheke

Spark – Tuia te ao

Tuia te ao is an educational resource for Spark New Zealand staff to learn basic Māori language and protocol to support their day to day mahi (work).

Interactive features within the app include pronunciation of Māori words, maps with Māori names and iwi groups, values and principles, mihimihi/pepeha (introductions), ngā mihi (greetings), poroporoaki (farewells), whakataukī (proverbs), and waiata (songs).

One of the app’s key features is that it allows Spark staff to input their own personal information to create a customised pepeha.

Spark staff will find this resource particularly helpful when leading, or being part of discussions that involve the local Māori community.


  • Swipe-to-Read™
  • Touch-to-Hear™
  • Touch-to-Spell™
  • Record your narration
  • Multiple languages