"We believe this tool assists health professionals to help whānau Māori and others to successfully breast feed for longer. As an indigenous and distinctly Māori tool it was the right and appropriate stand for us. We see Amy as a wahine toa and wanted to support her in the continuing development of this resource. "

Selah Hart, CEO Hāpai Te Hauora

"It's about reclaiming that knowledge space and giving it back to whānau and their hands and empowering them. The mahi that has gone into it has been inspired by real women and real whānau on a grassroots level. For mums who are new to breastfeeding, we want to break down the barriers as much as possible."

Amy Wray, Māmā Aroha

"Well done Amy! Watching from Local Doctor's clinic. Thank you for sharing your journey & love your mahi, super excited to share this App with our Hapu Māmā & Whānau."

Facebook post at launch

"Morena. I am a Plunket nurse and Lactation consultant and I have heard Amy speak many times. Watching you up there speaking again has brought tears to my eyes. Aroha mae, aroha atu. I am so proud of you and so happy for you and so excited for this app."

Facebook post at launch

"Ngā mihi nui Amy, incredible mahi for all our māmā, pepi and whānau on their breastfeeding journeys. Such an inspiration! We can’t wait to share this taonga with our māmā and whānau!"

Ngāti Whātua-Maori Public Health

Māmā Aroha Breastfeeding App

Amy Wray

The Māmā Aroha Breastfeeding Principles and Information App includes the key principles to breastfeeding.

This toolkit is designed to be visual and informative, making it an easy to follow tool while learning the art of breastfeeding.

The App provides health professionals, mothers and whānau with the most essential information and principles to better understand breastfeeding.

They say a picture paints a thousand words, so you will find the images do all the talking.

The content within this application has been approved by the New Zealand Ministry of Health and endorsed by NZBA and Hāpai Te Hauora.

Created by Amy Wray, a board-certified Lactation Consultant and author whose breastfeeding resources are used worldwide by parents and professionals.

  • Swipe-to-Read™
  • Touch-to-Hear™
  • Touch-to-Spell™
  • Record your narration
  • Character animation
  • Multiple languages