"Like many organisations, we’ve been focusing on diversity and inclusion for a number of years. We have some amazing, vibrant diversity within ASB and we’re really focused on continuing to bring this diversity and range of values to life. By creating an app that anyone can download and is available at any time, we hope people will be able to add to their Maori vocabulary."
ASB Head of Māori Financial Solutions Anthony Ririnui
ASB becomes the first bank in the world to develop an immersive app to promote indigenous culture through the launch of its Māori cultural learning app – Kete Aronui.
The interactive app is opened with a video of ASB chief executive Vittoria Shortt giving a mihi and encouraging everyone to learn te reo Maori with her.
The app provides useful Māori terms and practices in a business setting, and allows users to learn pronunciation with voiceovers of words and phrases, giving them the ability to practice phrases and songs, record themselves and play it back to check their learning progress.
Kete Aronui includes general information about how a pohiri process at the marae works, samples of how you can open and close meetings in the Reo, waiata (songs), and the ability to design your own pepeha.
It also has some specific banking and finance terms, everyday phrases and a list of 100 wealth related terms together with sample sentences on how to use those terms.
The app was developed by ASB Māori staff, who worked with the Kiwa Digital team to pull together the content and do the voiceovers. It is designed to help New Zealanders familiarise themselves with some of the more common words and sayings, and build up their confidence to use these phrases in everyday life.
- Record your narration
- Multiple languages